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Web Vitals ​

Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.

Core Web Vitals ​

Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners. ach of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

The metrics that make up Core Web Vitals will evolve over time. The current set focuses on three aspects of the user experience—loading, interactivity, and visual stability.

  • Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
  • Interaction to Next Paint (INP): measures interactivity. To provide a good user experience, pages should have a INP of 200 milliseconds or less.
  • Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.

LCP ​

  • Represents how quickly the main content of a web page is loaded.
  • The time from when the user initiates loading the page until the largest image or text block is rendered within the viewport.
  • Threshold at 2.5s.
  • To optimize, rather than looking at lab tools, real data from users should be collected.